Bye-mus Imus

In today's day and age, after the "nappy headed hoes" comment, and according to an MSNBC inside story(http://www.msnbc.msn.com/id/18126093/)it is really no wonder Imus's CBS days are in the past. I'm not sure if he was aiming at funny, didn't understand the slang or simply has been listening to too much rap music and forgot the terms were offensive, either way, he made a large mistake. in the world today the media public is always on the hunt for the next big controversial statement or story to follow. being a long-timer in the radio business Imus should definitely have known this prior to his verbal slip. as far as making up for it, i don't think he has many options. of course the most important thing to do would be apologize, again and again and again. he has to apologize specifically to the Rutgers team, to the school, to the black community and the nation as well. in the 21st century few have tolerance for racial slurs, especially on national radio. this in mind i doubt simple apologies, no matter how abundant, will be enough. CBS clearly didn't think so. the only other option i really see for Imus at this point is to try to spin something positive out of it. he has been compared to Howard Stern before and maybe its just time to make the transition to satellite as well. the word is that all publicity is good publicity, regardless of its positive or negative status. If nothing else positive has resulted for the show host, at least Imus is now basically a household name. he needs to find some way to harness that publicity and focus it on another, more positive aspect of his life or career. if he can prove that negative comments aside, he is still a genuine and respectable citizen and has good to offer the world, maybe, in time, redemption is still an option.