Monday, January 29, 2007

Day 1: my motivation

To introduce myself, I should start by saying Hi! My name is Aubree and I am currently enrolled at Ithaca College as an integrated marketing communications major, spanish minor. Although my current and rigorous academic schedule of classes may suggest otherwise, my future occupational career does not necessarily lie strictly within the realms IMC or spanish, as I am infatuated with literally every aspect of the communications/media world. In fact, my strides toward this degree simply mean that to me IMC is the most satisfying combination package of communications and media practices to be found in the way of communication degree majors. For my blog I have chosen to focus, discuss and expand on one aspect of IMC; PR crisis. At this current point in time, I am no PR wizard, nor do I have any real extensive knowledge of the practices. I do feel, however, that public relations crisis management is one of the most crucial factors in the business and communications world today, and for that reason it is in my opinion entirely necessary for me to learn the tricks of the trade, as well as to digest that information and redistribute my ideas and opinions back to you, my lovely viewing audience.